As part of the GRAPE program, our implementing partner LI-BIRD conducted a one-day market-literacy and business promotion orientation to cooperatives and value-chain actors from 10 municipalities of the project’s locations in June 2024. 

The orientation aimed to disseminate effective marketing mechanisms during which the participants engaged in interactive sessions, sharing their experiences and gaining insights into sustainable and profitable marketing strategies in agriculture. The program also highlighted the importance of collaboration among stakeholders to address common challenges and enhance market linkage for agricultural product.